Where your buyers actually ask for recommendations.

Fourteen categories, mapped to the communities where purchase decisions get crowdsourced. Every link goes to that subreddit’s rules page, not its front page, because reading the rules first is the entire difference between a mention and a ban.

Filter by category, subreddit or keyword

SaaS & startups

r/SaaS r/startups r/Entrepreneur r/smallbusiness r/ycombinator r/indiehackers

Where founders ask what to buy before they have a procurement process.

Marketing & SEO

r/marketing r/DigitalMarketing r/SEO r/bigseo r/PPC r/content_marketing r/emailmarketing

High intent and highly sceptical. Value-first is the only thing that survives here.

Sales & revenue

r/sales r/salestechniques r/CRM r/prospecting

Tool recommendation threads run constantly and get quoted back by AI verbatim.

Software engineering

r/webdev r/programming r/devops r/sysadmin r/selfhosted r/aws r/kubernetes

The least tolerant of marketing and the most valuable when you earn it.

Data & AI

r/datascience r/dataengineering r/MachineLearning r/LocalLLaMA r/analytics

Disproportionately scraped and quoted, because the writing is technical and specific.

IT & MSP

r/msp r/sysadmin r/ITManagers r/cybersecurity r/networking

Buying committees hang out here and share vendor experiences bluntly.

Finance & accounting

r/accounting r/Bookkeeping r/tax r/smallbusiness

Software switching threads are frequent and seasonal.

HR & recruiting

r/humanresources r/recruiting r/AskHR

Practitioners recommend by name, which is exactly the signal models pick up.

Design & product

r/userexperience r/web_design r/graphic_design r/ProductManagement r/Figma

Tool-stack threads with long lifespans and strong search rankings.

Ecommerce & retail

r/ecommerce r/shopify r/dropship r/FulfillmentByAmazon

Buyers compare platforms and apps openly, with revenue numbers attached.

Operations & supply chain

r/supplychain r/logistics r/manufacturing r/procurement

Underserved by vendor content, which makes a useful answer stand out.

Agencies & freelance

r/agency r/freelance r/Entrepreneur r/marketing

Where service buyers ask who to hire, by name.

Real estate & construction

r/realtors r/CommercialRealEstate r/Construction

Local and vertical software decisions get crowdsourced here.

Healthcare & legal

r/healthIT r/LawFirm r/paralegal r/medicine

Heavily moderated. Disclose affiliation or do not post at all.

Read the rules before you post anywhere on this list. Every subreddit link above goes straight to that community's rules page, not its front page, because that is the order you should do this in. Several of these ban vendor participation outright, and the ones that allow it usually require disclosure. Getting this wrong costs you the account and the brand reputation, which is far more expensive than the mention was worth.

Knowing where to post is the easy half.

Earning the right to speak there without getting removed is the part that takes aged accounts, real karma and a lot of patience.

See how we do it

All free tools