01 How many links do you have from sites with 5,000+ real monthly organic visits?
None that I know of
A handful
Dozens
Hundreds
02 Have you ever been covered by a publication a stranger would recognise?
Never
Once or twice
A few times a year
Regularly
03 Do you publish original data nobody else has?
No
Thought about it
Once
It is a regular programme
04 Do you know which referring domains your top competitor has and you do not?
No idea
Rough sense
Checked it once
Tracked monthly
05 Has anyone ever bought links for this domain?
Yes, and a lot of them
Yes, some
Not sure
Never
06 Does your brand come up in the subreddits where your buyers ask for recommendations?
Never
Rarely
Sometimes
Often
07 Do you know which communities those are?
No
A couple
Most of them
Mapped and monitored
08 When someone criticises you publicly, how fast does a human respond?
We do not see it
Eventually
Within a week
Within a day
09 Do you have third-party reviews on sites other than your own?
None
A few
A decent number
Hundreds across several sites
10 Have you ever had a post removed or an account banned for self-promotion?
Yes, more than once
Yes, once
Not sure
No, we play by the rules
11 Do you have a page that directly answers "best [your category]"?
No
Sort of
Yes
Yes and it ranks
12 Do you compare yourself honestly against named competitors?
Never
Vaguely
On one page
A full comparison set
13 Is your pricing on your website in numbers?
No, contact us only
Ranges only
Starting-from price
Full transparent pricing
14 Do your pages answer questions in the words your buyers actually use?
We write for us, not them
Somewhat
Mostly
Researched and mapped
15 Are your articles attributed to a real, credentialed person?
No byline
Company byline
Named author
Named author with credentials and a bio
16 Does your robots.txt allow GPTBot, PerplexityBot and ClaudeBot?
They are blocked
No idea
Probably allowed
Explicitly allowed
17 Do you have Organization and Product or Service schema?
No schema at all
Some, added by a plugin
Yes, deliberately
Yes, and validated
18 Does your key content render without JavaScript?
No, it is a JS app
Not sure
Mostly
Fully server-rendered
19 Can you tell how much traffic arrives from ChatGPT or Perplexity?
No
I could guess
Roughly
Segmented and reported
20 How fast does your homepage return HTML?
Slow and I know it
Never measured
Around a second
Well under a second