Engine 01 · SEO
Links that move the needle, not just the DR.
Anyone can raise a Domain Rating. We build the kind of authority that survives a core update: placements on sites with real readers, real traffic and real editorial standards.
Vetting criteria
Every prospect clears all six. No exceptions.
This is the list we reject sites against. If a prospect fails one line, it does not go into your campaign, even when the client is impatient and the metric looks good.
Minimum DR 50
A floor, not a target. Domain Rating alone never qualifies a site, it only keeps the obviously weak ones out.
5,000+ real organic visits
Verified in Ahrefs and Semrush, with the traffic curve checked for the spikes that give away a rebuilt expired domain.
Zero PBNs, ever
No private networks, no link farms, no footprint sites. We check hosting, registrant patterns and outbound link ratios.
Contextual relevance
The page has to make sense as a place your brand is mentioned. Topical adjacency is fine, unrelated is not.
Editorial placement only
In-content links inside a piece someone actually commissioned. No footer links, no author bios, no sidebar sponsorships.
Clean outbound profile
Sites selling links to casinos, crypto and pharma are excluded regardless of how strong the metrics look.
Methodology
How the links actually get earned.
Gap analysis and target list
We map every referring domain your three closest competitors have and you do not, then filter that list through the six criteria. What survives becomes the campaign backlog.
Digital PR and original data
Journalists link to numbers nobody else has. We design small, defensible studies from your product data or from original survey work, then pitch them to writers already covering the beat.
Resource and reference building
Curated lists, industry glossaries, comparison pages and tool directories that editors maintain and update. Slower to land, but they stay live for years.
Outreach with a real name behind it
Personalised, one-to-one pitches sent from a named person at your company or ours. No sequences blasted at 400 editors, which is why the reply rates hold up.
Verification and monitoring
Every placement is checked for the right anchor, the right target and a follow attribute, then monitored monthly so you know the moment one is removed or nofollowed.
What lands in your inbox every month
Deliverables you can hand to a CFO.
Live link tracker
Every placement with its URL, DR, traffic estimate, anchor text, target page and the date it went live.
Outreach transparency
Prospects contacted, replies received, placements won, and the ones we rejected with the reason why.
Link health checks
Monthly re-crawl of every live link so a removal or an attribute change never goes unnoticed.
Monthly working session
Thirty minutes on what moved, what stalled and what the next month’s target list looks like.
See the exact links your competitors have and you don’t.
Free backlink gap audit, delivered as a 5-minute video. We show you the referring domains worth chasing and the ones that would waste your budget.